Google put the fake expert photo on the low-quality list

Google's guide for people who publish on the web now says this in plain words. Fabricating a creator profile, including an AI-generated headshot, a made-up name, or a false credential, so that a page looks as if a human expert wrote it, is deception. Google says any deception makes the page untrustworthy to readers and to its automated quality systems, and that it is a signal of a low-quality page. Barry Schwartz reported the new paragraph on 6 October 2026. Search Engine Journal says the site-owner page carries a date of 1 October 2026. The public page is Google's own: Creating helpful, reliable, people-first content.

Read the sentence with the purpose still attached. Google is not announcing a ban on a photo of a real person. It is naming a trick: a face, a name, and a diploma that were invented so the page would feel expert. The same guide still asks you to show who created the content, with a byline where a reader would expect one. Accurate authorship is the request. A costume is the problem.

A second Google page, on generative AI content, belongs next to this one. A generative model predicts a likely sequence of words. It does not look up a fact. Google says to fact-check AI-written material before you publish, and it names the bits that show up in search: title elements, meta descriptions, structured data, and the alternate text on images. Scaled pages made to manipulate rankings sit under the spam policy on scaled content abuse. Using a model to help draft a page a person then checks is a different act from printing a hundred pages nobody read.

This is awkward for a company site, because the temptation is specific. A services page feels thin. Someone generates a portrait, a name, and a line about twenty years in logistics. The page looks staffed. The company does not have that person. A buyer who calls the number asks for them. That is the moment the trick fails, before any ranking system has to.

Kitadev's public name is the public name of PT. Kawan Kita Solusindo. The two principals agreed to start the firm on 2 February 2020. The deed is dated 14 July 2020. Where a page on this site names a person, it names a real one. Anton Maulana leads the AppSheet work, and he holds Google's advanced AppSheet certificate on Coursera. We do not invent a bench of specialists to decorate a service. If a job needs a skill we have not named, it goes in the written plan or it does not get promised.

What a buyer should be able to find, without a fictional author, is the offer itself.

A company website: pages a customer can read on a phone and on a computer, words your team can change, the pages and the price and the code ownership written down before we start. We do not promise a load time for every country.

Search: work on the pages you already have, so someone can find what you sell. Titles and descriptions that match the page. A sitemap. We do not promise a rank, and we do not promise when a recrawl will happen.

Website care: updates, checks, and a reply when something breaks, including on a site we did not originally build, after we have inspected it. The plan names the care and the price. No passwords in the form. WhatsApp or email, Monday to Friday, 08:00 to 17:00 Western Indonesia Time.

A mobile app: what it does, whether it is iPhone, Android, or both, and whether store submission is included. Apple and Google still decide on acceptance. Faults in the agreed work are fixed for at least 3 months. New features are not part of that cover.

A desktop app: the office job, and any printer, scanner, or scale the plan names. We do not buy the hardware. Kasir Kita, if you want the ready-made cashier, is a product with a demo, not a custom build.

AppSheet: an app on the sheets you already use. The plan names the job.

None of those sentences needs a stock face. They need to be true, and they need to match the page title a person sees in search. That is the fact-check Google described. If the title says "24-hour emergency app support" and the page says weekday hours in Malang, the title is the defect. If the author line says a doctor wrote your warehouse checklist, the author line is the defect.

Do a short audit on your own site this week. Open the about page and the service pages. For each name, can you point to a person? For each credential, can you point to the certificate or the job? For each title and description, does it match the page underneath? If a portrait was generated to fill a gap, take it off. A missing photo is cleaner than a false one.

If the pages are thin because the offer was never written down, that is the brief. Tell us what you need. We reply by the next business day. You agree the written plan, including what we will not claim, before we start.

Sources: Google Search Central, "Creating helpful, reliable, people-first content," https://developers.google.com/search/docs/fundamentals/creating-helpful-content. Google Search Central, guidance on generative AI content, https://developers.google.com/search/docs/fundamentals/using-gen-ai-content. Barry Schwartz, Search Engine Roundtable, 6 October 2026.