Advertising

Ads on Google and Meta. You pay the platform for the clicks. Our fee is separate, and it is written in the plan before we start. We do not promise a number of enquiries.

Core Capabilities & Deliverables

• Search Intent Campaign Structuring: Granular keyword clustering, negative keyword filtering, and high-intent commercial query targeting on Google Search.
• Conversion Tracking & Event Measurement: Accurate implementation of Google Tag Manager, GA4 custom conversion events, and Meta Conversions API (CAPI) to mitigate tracking loss.
• Dedicated High-Performance Landing Pages: Fast-loading, focused landing pages tailored to specific ad groups with minimal distractions and clear inquiry forms.
• Transparent Reporting & Performance Telemetry: Structured reporting showing exact spend, cost per qualified lead, and campaign efficiency without vanity metrics.

Capital Allocation & Platform Invoicing

Ad spend is paid directly by your organization to Google and Meta via your own payment method; our fee covers campaign architecture, landing page development, tracking instrumentation, and ongoing optimization.